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IV. Capital Campaigns
A Capital Campaigns is an intensive effort to raise a significant amount
of money in a relatively short period of time in order to fund a major
capital project. The most common type of capital campaign is a campaign
to finance a new building or significant addition to the present
facility.
Although everyone is invited to participate in a capital campaign, a
congregation’s member families may likely be in different life stages.
Some families may have income to give, but few assets, and so be able to
give some amount each month. Other families may not have much income,
but might have significant assets, and so be able to give a lump sum
now. Congregations typically request commitments in both forms, that is,
how much can you give today, and how much each month for the duration of
the campaign.
The Funding for Mission Office has material available for
congregations wishing to undertake this process. Please call
1/800/884-7526 or send an e-mail to funding@cofchrist.org to request
this information.
Capital campaigns usually involve the following steps:
PHASES OF A CAPITAL CAMPAIGN
1. Planning Phase
1.1. Plan all aspects of the campaign thoroughly with the
consensus of the Mission Center Financial Officer and the building
committee and pastoral team.
1.2 Select the capital campaign committee and committee chair from a
broad-based pool of respected persons in the congregation
1.3 Project the cost of the project and build a funding plan
consisting of cash on hand, assets to be sold and pledges over a
specific number of years. Be sure to carefully consider the impact
that the debt repayment will have on future programming ministries.
1.4 Insure the project scope is within the financial means of the
membership
1.5. Develop a purpose statement making the vision clear to the
members: use artist’s drawings, brochures, information sheets, etc.
1.6. Provide adequate time between the presentation and commitment
phase for questions and clarification.
1.7. Train those who will go on visits, and allow them to commit
first so that their visits take on a “testimonial” nature.
2. Commitment Phase
2.1. Define the campaign time frame and stick to it.
2.2. Be creative in your presentation and consensus building. Make
sure that committing to this project “feels” different from a
steward’s regular giving to the congregation.
2.3. Visit key members of the congregation (Pastorate, Steering
Committee, those who will conduct family visits, and other key
contributors) first.
2.4. Make sure that every member is personally invited to commit to
the project.
2.5. Include children with their families.
2.6. Communicate and celebrate your progress as the campaign unfolds
3. Follow-up Phase
3.1. Acknowledge every gift.
3.2. Follow-up regularly with the congregation to inform them of the
progress of construction and contributions.
3.3. Follow-up with every member periodically regarding the status
of their commitment.
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